Rosetta 1.0 Innovation

3 SDGs are accomplished with our project.

Lower environmental impact of textile waste

The most significant benefit is a reduction in the proportion of post-consumption worn clothing that is disposed of in landfills or burned in incinerators, which also reduces the emission of dangerous substances into the atmosphere and its subsequent negative impacts on human and environmental health. We make sure that every used item we collect is technologically analyzed in order to send it to the most environmentally friendly place.


Giving a garment a second chance reduces its impact on eCO2 by 79%, according to “thredUP’s Annual Resale Report (2020)”; thus, the widespread use of our concept would result in a considerable reduction in the environmental impact of this industry.

Impact on the collection and sorting of textiles

To recycle or reuse textiles, which are a very complex and varied material with a mixed composition, there are numerous qualities to identify and communicate. Usually, sorting is done by hand, which is expensive and wasteful of time. Because of this, the procedure is quite costly for companies who collect textile waste. The unique technology of RosettaAI, which is built on increased efficiency and sustainability in the industry as well as the promotion of economic valueization of textile waste and its channeling towards eco-friendly uses, enables the reform of this system.

A more responsible management

The benefits of our solutions apply globally as well as locally. Presently, 70% of textile waste generated in the EU and the USA is exported to underdeveloped nations, particularly Africa. The majority of clothing that enters these nations is “fast fashion,” of poor quality, and used, and it overflows landfills and has severe negative effects on the environment, the social environment, and the hygienic environment.

 

Click here to find out more on the topic

 

Our approach ensures that textile waste is managed where it is created rather than merely shifting the problem to a different continent. We simplify the process and make it digital while ensuring its transparency. Our solution also represents an opportunity on a public level, since the efficient management of textile waste reduces the public spending related to this service and the consequential environmental impact.

 

A more circular fashion

RosettaApparel promotes the use of secondary raw materials (leftover fabrics/used clothes) by the textile-clothing-fashion industry, in order to avoid the extraction and use of verign resources for the production of new clothes.

 

The amount of natural resources consumed annually by the textile and apparel industries is enormous!

 

All participants in the fashion industries have access to this supply thanks to RosettaApparel:

 

  • Businesses involved in the recycling of textile fibers;
  • Second-hand shops;
  • artisans, refashioning companies, and upcyclers;
Each company will have access to all the knowledge necessary to handle this secondary raw material as effectively as possible and produce goods that are sustainable.

Additionally, we support the development of undervalued artisanal skills and professions (like tailors, among others) by facilitating the recovery of textile waste. There are social tailoring workshops that employ underprivileged individuals among upcyclers. Our effective strategy for creating circular products enables us to reduce their tasks and the supply of secondary raw materials while integrating them into value chains that are often simple to leave out.

 

To conclude: our technological approach allows the adoption of economies of scale and enables even smaller companies to embrace circular and sustainable business models, as well as ensuring transparency among all players in the industry and towards the final consumer.